Example :
2005: MBA (Marketing) from West Bengal University of Technology
2012: PhD (Marketing) from ICFAI University Dehradun
Marketing Communication, Brand Management, Consumer Behavior.
Consumer-Brand Relationship
Articles/Papers Published:
ABDC-A* categorized publication:
1. Wang, C.L., Sarkar, J.G. and Sarkar, A. (Forthcoming), “Hallowed be Thy Brand: Measuring Perceived Brand Sacredness”, European Journal of Marketing (ABDC-A*; 5 years impact factor 2.545).
ABDC-A categorized publications:
2. Sarkar, J. G. and Sarkar, A. (Forthcoming), “Young Adult Consumers’ Involvement in Branded Smartphone based Service Apps: Investigating the Roles of Relevant Moderators”, Information Technology & People (ABDC-A journal; Emerald publisher; 5 years’ impact factor: 2.138).
3. Sarkar, A., Sarkar, J. G. and Bhatt, G. (Forthcoming), “Store Love in Single Brand Retailing: The Roles of Relevant Moderators”, Marketing Intelligence and Planning (ABDC-A journal; Emerald publisher; Impact factor: 1.421).
4. Sreejesh, S., Sarkar, J. G., Sarkar, A. and M. R. Anusree (Forthcoming), “Investigating the Roles of Hotel Brand Relationship Norms in Generating Relationship Satisfaction and Commitment”, International Journal of Contemporary Hospitality Management (ABDC-A journal; Emerald publisher; Impact factor: 3.19)
IBS Hyderabad: February 2012 – April 2015.
CBLU: April 2015-till date.
Worked in life insurance sector in sales department during 2005 to 2007.